Silvian Heach is a brand positioned in the mid-luxury or Premium segment, aiming to attract women who seek product quality, trend-aligned design, and price accessibility. The Silvian Heach line is designed for women with a strong identity, who love to tastefully mix different styles—sometimes easy-chic and sexy, other times more pop and cool—thus creating original and distinctive combinations The buyer persona of Silvian Heach is a dynamic, modern woman who is aware of her own style and looks for high-quality garments at affordable prices. She has a keen eye for trends and a strong online presence but is also mindful of value and practicality in her purchases