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The IGI&CO brand was created in 2002, to offer high-performance technical products inspired by Italian style and taste: footwear characterised by extreme lightness, flexibility andbreathability thanks to specially selected leathers.
All of the IGI&CO collections feature “all-around”comfortable footwear with the “performance” of sporty shoes, with a “city-wear” look. Shoes that can be worn both everyday and for more formal occasions.
For this reason the brand was launched using the payoff line “Sporty inside” to convey the brand’s high-performance and multi-functional features.
What’s more, a special focus was placed on the brand’s styling in order to communicate that the footwear can easily be worn on formal occasions and at work, for holidays or travel, but at the same time for taking a stroll and for simply relaxing over the weekend.
In other words, a universal product that is both dynamic and modern at the same time.