The Lovable store, part of the Hanes Brands group - world leader in underwear and apparel -  offers some of the group's best-known brands, Playtex, Wonderbra and DIM, in addition to the Lovable and LVB brands.

Underwear, beachwear, sleepwear, knitwear, socks and accessories for women and men.

Lovable combines in its collections style, quality and high wearability: the best fabrics, the most refined finishes and attention to detail have always distinguished us.

As well as the ability to offer everyone the product that can enhance their uniqueness with style and elegance.

Lovable, Discover the best of you.