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The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea
(President), culminated in the creation of Patrizia Pepe. Florence, 1993.
The name “Pepe” was immediately identified with an irreverent sensuality, made of contrasts and opposites. From
this moment on, women could now recognize themselves in a brand which seamlessly combines everyday
practicality with glamour for all those important moments, from morning to evening, thanks to the collection’s dual
versatility and cutting silhouettes. A new idea of a woman is brought to life: sensual, irreverent, courageous and
self-aware. Conscious of her own body, she pursues a holistic vision of well-being. Ironic and urban, she loves to
experiment. She brandishes a strong, independent spirit and she is an idealist.