With roots dating back 130 years, Reebok is one of the most iconic and recognizable brands in the fitness world and around the world. Its history developed around athletic footwear that changed the direction of sport. Since then, some of the most innovative products have been produced and partnerships have been forged with brands unprecedented in the industry. Represented by icons of sports, fitness, fashion, lifestyle, and music, Reebok continues to progress with authenticity, an irreverent attitude, forward-thinking innovations, and a drive to inspire more and more people to express themselves through movement.