A leader in denim innovation, Replay is aimed at jeans purists who want to invest in the quality and authenticity of their garments. The knowledge of materials, textile production and washing techniques, the result of careful research, makes Replay a recognizable brand in every detail. The history of the brand is now an integral part of its DNA and each collection refers to archival pieces. Since its inception, Replay has reinterpreted the past through the most cutting-edge manufacturing technologies. From this combination an aesthetic is born, characterized by a strong sense of modernity. Conceived in 1978 by Claudio Buziol, Replay is today a denim and smart premium casual wear brand present in over 50 countries worldwide with men's, women's and children's fashion collections, as well as accessories and footwear.