Established in 1996

THIS IS NOT A FABLE

This is a story of hard work, courage and the WILL to find a solution. We started with a t-shirt to make all athletes better. Today, innovation is our lifeblood and the key to developing our brand vision to make all athletes better.

IT ALL BEGAN WITH A SIMPLE IDEA:

CREATING A BETTER T-SHIRT.

2002

PROTOTYPE 0037

“THE SHORTY”

It was soft. It was snug.

And, more importantly, it transported sweat outside faster than any other product available on the market.

WE MUST PROTECT THIS HOUSE.

We asked loudly, “Will you protect this house?” THE ANSWER WAS STRONG AND CLEAR: “I WILL.”

ATHLETES AROUND THE WORLD HAD A NEW COMMON SLOGAN.

2005

UA TECH ™

WE HAVE DECLARED WAR ON
EVERYONE’S FAVORITE FABRIC: COTTON.

And we’ve launched everyone’s favorite new performance fabric: UA TECH ™.
Designed to offer the feel of cotton, but to work like Under Armor.

UA TECH ™

WE HAVE DECLARED WAR ON

EVERYONE’S FAVORITE FABRIC: COTTON.

And we’ve launched everyone’s favorite new performance fabric: UA TECH ™.

Designed to offer the feel of cotton, but to work like Under Armor.

 

2011

MOTHER NATURE MADE IT. WE MADE IT BETTER.®®

What is it about? Charged Cotton® fabric is made with a unique combination of hydrophobic and hydrophilic fibers – fibers that love water and fibers that hate it. The result is a special fabric that absorbs sweat from the skin and carries it to the surface where it can evaporate more quickly. Much faster than with traditional cotton.

Designed especially for you.

2014

THIS IS WHAT FAST FEELS LIKE ™

If there have ever been any doubts about it: WE ARE A FOOTWEAR COMPANY. We started by making the world’s first performance clothing designed for athletes and then we created the first running shoe ever made in a clothing factory.

 

THE FUTURE

Innovation is our lifeblood. OUR TASK IS TO MAKE YOU BETTER.

But what matters is not just what we do, it is who we are. It’s the thing that gets us out of bed in the morning.

And that will lead us into the future.