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The NaraCamicie Brand was founded in 1984 by Walter Annaratone, a Milanese entrepeneur. Relying on his 10-year experience in retail, he decided to implement an investment plan to open franchised shirt stores. This business model was an absolute innovation at the time. The project also involved two young entrepeneurs: Mario Pellegrino, a fashion designer and owner of Passaggio Obbligato; and Enzo Pellettieri, owner of Camiceria E&G.

Thanks to their dedication and tenacity, they managed to turn what initially seemed to be just an ambitious idea in a field that was not so well-known at the time into a successful Made in Italy project. High quality, attention to detail and refinment are at the core of the brand’s philosophy and helped make Nara one of the major players in the fashion industr