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New Balance was born in Boston at the dawn of the 20th century as a producer of arches and plantar supports. He specialized in a sports company around the 70s, and has grown to become today one of the most important global company leaders in the sector. Its philosophy derives from the fact that a higher quality product sells much more for its technical characteristics and qualities, which thanks to a celebrity of the sport that wears it and promotes it for a fee. This is the choice made in the 90s, and never reneged. For over 100 years the company continues to make high quality sports shoes, faithful to the original values of "Integrity", "Team Work" and "Total Consumer Satisfaction".